D'LISH CONVENIENCE STORE PACKAGING IDEAS MOODBOARD
D'lish Convenience Store opened its doors less than a year ago in the heart of Hermanus as an extension of the Voëlklip Caltex Fuel Station.
In preparation for the start of the busy holiday season Lindy, the owner of the shop asked me to come up with ideas for packaging and labelling that will make their products stand out. The shop is a popular stop-off point for loading up before spending the day on the beach so I chose a colour palette that reflects those lazy summer days. As the area is famous for its whales I incorporated it into the bag design, so it can double up as a tourist souvenir. Black and natural colours are dominant to position the products as both wholesome and premium, in line with the store's design and visual merchandising.
In preparation for the start of the busy holiday season Lindy, the owner of the shop asked me to come up with ideas for packaging and labelling that will make their products stand out. The shop is a popular stop-off point for loading up before spending the day on the beach so I chose a colour palette that reflects those lazy summer days. As the area is famous for its whales I incorporated it into the bag design, so it can double up as a tourist souvenir. Black and natural colours are dominant to position the products as both wholesome and premium, in line with the store's design and visual merchandising.