BARCLAYS & ABSA ELT EVENT EXHIBITION
Barclays Africa wanted to engage the top 80 leaders in their new strategy and global purpose & values . The project made use of various different tools to achieve this goal – one of which was creating a walk-through exhibition titled Extinction vs Longevity. We selected 6 areas, 3 looking at brands that have stood the test of time through re-invention and innovation, and 3 who resisted change and folded.
Several of the tools and designs used in the event were then adopted by the subsidiary companies to improve their communication and engagement.
MY ROLE:
Several of the tools and designs used in the event were then adopted by the subsidiary companies to improve their communication and engagement.
MY ROLE:
- Conceptualising ideas for exhibition
- Bringing ideas to life
- Managing project stages in terms of design and printing
- Planning and curating exhibitions in various new spaces
- Adapting the exhibition and managing the project in Cape Town
- Producing strategy boards and session material for the ELT conference