?WHAT IF! SCHOOL OF INNOVATION
When ?What If! decided that it was time for a major office renovation they selected a core team to crack the challenge of keeping morale high, while managing less-than-ideal circumstances. Tapping into the nostalgia, ambition and friendly rivalry associated with happy school days we decided on The School of Innovation as a theme. While the temptation was there to use a retro look and feel I still needed to communicate that this was a time for fresh change and looking to the future.