REVOLUTIONISING OUR RELEVANCE: RE-EVALUATING TESCO'S PREPARED PRODUCE PROPOSITION
Tesco partnered with ?What If! in the quest to develop a new strategy, proposition and innovation pipeline for their under performing Prepared Produce division.
The final recommendation document needed to be fresh, engaging, inspiring and clear – in keeping with the Tesco tone of voice. We looked at creating passion for the customers and pride for the colleagues – making the new strategy relevant to everyone involved. This message was communicated by using aspirational lifestyle imagery and a bold, positive colour palette.
The final recommendation document needed to be fresh, engaging, inspiring and clear – in keeping with the Tesco tone of voice. We looked at creating passion for the customers and pride for the colleagues – making the new strategy relevant to everyone involved. This message was communicated by using aspirational lifestyle imagery and a bold, positive colour palette.